Former Kentucky basketball star and current Sacramento Kings point guard De’Aaron Fox is set to release his own signature shoe under Steph Curry’s Curry Brand, a sub-label of Under Armour. The upcoming sneaker, known as the “Curry Fox 1,” is expected to debut in 2024. This marks a significant milestone for Fox, as he becomes the first athlete aside from Curry to have a signature shoe with the brand.
The design of the Curry Fox 1 reflects Fox’s speed and agility on the court. According to Under Armour’s Senior Footwear Designer, Ed Wallace, the shoe will feature a low-cut design with a strap and a “runner” silhouette, ideal for Fox’s ability to cover ground quickly. The shoe is anticipated to debut during the Curry Brand’s China Tour [[❞]](https://snkrdunk.com/en/magazine/2024/09/04/under-armour-curry-fox-1-new-details/) [[❞]](https://sactownsports.com/nba-sacramento-kings-report-deaaron-fox-getting-first-signature-shoe-under-armour-curry-brand-curry-fox-1s/).
This collaboration highlights Fox’s rising star power in the NBA, especially after his stellar performances with the Kings, and represents a growing partnership with Curry’s expanding brand [[❞]](https://www.econotimes.com/DeAaron-Foxs-Curry-Fox-1-Signature-Shoe-Will-Be-Low-Cut-With-A-Strap-Nike-Biker-Tattoos-Drop-1686033).
