
The Duke’s Mayo Bowl, held on January 3, 2025, at Bank of America Stadium in Charlotte, North Carolina, showcased a compelling matchup between the Minnesota Golden Gophers and the Virginia Tech Hokies.
Minnesota emerged victorious with a 24-10 win, marking their eighth consecutive bowl victory and concluding their season with an 8-5 record.
The game was notable not only for the on-field action but also for its unique post-game tradition. Minnesota’s head coach, P.J. Fleck, received a celebratory dousing of five gallons of mayonnaise, a ritual that has become synonymous with the Duke’s Mayo Bowl since its inception in 2021. Adding a twist to this year’s celebration, the mayonnaise bath was administered by a surprise guest—hip-hop artist Flavor Flav. Disguised as Duke’s mascot “Tubby,” Flavor Flav revealed his identity before assisting in the mayo pour, much to the delight of the crowd.
The game itself was a testament to Minnesota’s balanced performance. The Golden Gophers outgained the Hokies 403-223 in total yards, demonstrating efficiency on both offense and defense. Quarterback Athan Kaliakmanis led the offensive charge, while the defense held Virginia Tech to a single touchdown. This victory not only extended Minnesota’s bowl winning streak but also highlighted Coach Fleck’s successful tenure, now in his eighth year with the program.
Virginia Tech, on the other hand, concluded their season with a 6-7 record. The Hokies struggled to find offensive rhythm throughout the game, managing only 223 total yards. Despite a valiant effort, they were unable to overcome Minnesota’s disciplined play.
The Duke’s Mayo Bowl has gained attention in recent years for its quirky traditions and sponsorship activations. The mayonnaise bath, in particular, has become a fan favorite, adding a layer of entertainment beyond the gridiron. The meticulous preparation for this ritual involves mixing five one-gallon containers of mayonnaise to achieve the right consistency for pouring. Safety measures have also been implemented following past incidents, ensuring a smooth and enjoyable experience for both the coach and the audience.
Flavor Flav’s participation this year added an unexpected and humorous element to the tradition. Known for his energetic personality and iconic clock necklace, Flavor Flav’s involvement was kept under wraps until the moment of the mayo bath, providing a memorable surprise for fans and players alike.
The Duke’s Mayo Bowl is part of a broader trend of food-related corporate sponsorships in college football bowl games. These partnerships have transformed games into marketing spectacles, with unique traditions that engage fans in creative ways. For instance, the Pop-Tarts Bowl features an “edible mascot” for the winning team, while the Cheez-It Citrus Bowl has hosted themed weddings officiated by the Cheez-It mascot. These activations blend sports with elaborate food-related promotions, enhancing the overall fan experience.
In conclusion, the 2025 Duke’s Mayo Bowl was a memorable event that combined athletic achievement with distinctive traditions. Minnesota’s victory and the entertaining mayonnaise bath, featuring Flavor Flav, provided fans with a unique and enjoyable experience, highlighting the evolving landscape of college football bowl games where sports and entertainment increasingly intersect.