
In a heartwarming display of team spirit and gratitude, Arizona State University (ASU) quarterback Sam Leavitt has secured Name, Image, and Likeness (NIL) deals for his offensive linemen with the fast-food chain Arby’s.
This initiative underscores the pivotal role these players have played in ASU’s successful season.
Leavitt, a redshirt freshman, has been instrumental in leading the Sun Devils to an impressive 11-2 record, culminating in a victory at the Big 12 Championship. Recognizing the unwavering support and protection provided by his offensive line, Leavitt took proactive steps to ensure they received due recognition. Upon learning about Arby’s “Thighsman Award,” which honors outstanding collegiate linemen, Leavitt reached out to the company to nominate his entire offensive line. He emphasized their indispensable contribution, stating, “We don’t make the playoffs without our offensive line. These guys bring it every week so that our entire offense can be successful.”
Arby’s responded positively to Leavitt’s nomination, extending NIL deals to eight ASU offensive linemen: Leif Fautanu, Ben Coleman, Max Iheanachor, Josh Atkins, Emmit Bohle, Cade Briggs, Sean Na’a, and Makua Pule. These agreements grant the players unlimited access to Arby’s meals, a gesture that resonates well with the athletes. This initiative is part of Arby’s broader campaign to recognize and reward the often-unsung heroes of football—the linemen. The campaign includes the “Thighsman Award,” presented by NFL legend Joe Theismann, which celebrates exceptional performance in the trenches. While Michigan’s Mason Graham received the inaugural award, the 100 nominated athletes, including ASU’s linemen, benefit from the partnership.
Leavitt’s commitment to his teammates extends beyond this recent collaboration. Earlier in the month, he redirected all royalties from his personal merchandise sales to the Sun Angel Collective, ASU’s NIL collective. This collective directly supports student-athletes, ensuring that Leavitt’s contributions benefit his peers. Such selflessness has not gone unnoticed, with the collective’s administration expressing pride in his actions.
As the Sun Devils prepare to face the Texas Longhorns in the Peach Bowl on January 1, 2025, the morale boost from these NIL deals could not have come at a better time. The offensive line, now fueled by Arby’s, is poised to deliver a stellar performance, protecting Leavitt and paving the way for the offense. This collaboration highlights the evolving landscape of collegiate athletics, where players can leverage NIL opportunities to benefit not only themselves but also their teammates. Leavitt’s actions exemplify leadership and camaraderie, setting a precedent for how athletes can use their platforms to uplift those around them.
In summary, Sam Leavitt’s initiative to secure Arby’s NIL deals for his offensive linemen showcases his appreciation for their hard work and dedication. By ensuring his teammates receive recognition and rewards, Leavitt has strengthened team unity and highlighted the importance of collective success in collegiate sports. As ASU heads into a pivotal bowl game, the bonds forged through such gestures may prove instrumental in their pursuit of victory.